The Brand That Can Say Anything
What creative marketing is for when execution becomes automatic
7 min read
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AI Is Not the Weather
When AI leaders speak of tsunamis, singularities and approaching foothills, they do more than describe technological progress. They turn decisions made by companies and institutions into forces of nature—and make a contested future sound inevitable.
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Europe’s €10 Billion AI Problem
Europe is preparing to spend billions on AI computing capacity. The investment is necessary. The harder question is whether seven large facilities can help create the industrial system that Europe still lacks.
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